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The boilerplate
Plumb is a US consumer financial-wellbeing subscription: an AI coach builds a twelve-month money plan from users' live connected accounts — never from credit reports, which run 30 to 60 days behind real life. Three tiers ($14.99–$34.99/mo) that widen what Plumb can see, with human CFP/AFC counselors at the top tier. Plumb Finance Inc. is a fully-remote US company, founded in 2026, bootstrapped and independent.
Things we'd rather you got right
- "plumb" is lowercase in the wordmark; Plumb is capitalised in prose.
- Plumb is not a bank, lender, credit-repair service, or Registered Investment Advisor.
- The brand pack — logos, palette, usage rules — is available on request.